Wijayanthi, I.A.T. et al. 2026. An Analysis of the Effectiveness of Live-Streamed Shopping on Consumers’ Impulsive Buying Behavior on Marketplaces . Archipel: Journal of Indonesian Interdisciplinary Studies. 2, 1 (Sep. 2026), 12–21. DOI:https://doi.org/10.65739/archipel.v2i1.84.