[1]
Sultan, T. and Dioh, S.S. 2026. The Effectiveness of Marketing Using Virtual Content Creators (Influencers) on Millennial Consumers’ Purchase Decisions. Archipel: Journal of Indonesian Interdisciplinary Studies. 2, 2 (Oct. 2026), 69–79. DOI:https://doi.org/10.65739/archipel.v2i2.92.