Wijayanthi, Ida Ayu Trisna, Tettie Setiyarti, and Ni Ketut Laswitarni. 2026. “An Analysis of the Effectiveness of Live-Streamed Shopping on Consumers’ Impulsive Buying Behavior on Marketplaces ”. Archipel: Journal of Indonesian Interdisciplinary Studies 2 (1):12-21. https://doi.org/10.65739/archipel.v2i1.84.