Vol. 1 No. 1 (2025): OPTIMA - September

Articles

• The Role of Digital Marketing in Enhancing MSME Competitiveness in the Digital Economy Era: A Study on MSMEs in West Sumatra

  Seffiani Dwi Azmi

  17-25

  • PDF

  Abstract View: 41 PDF Download: 32

• Implementation of Management Accounting in Corporate Strategic Decision Making

  Agnesia Simamora

  34-40

  • PDF

  Abstract View: 42 PDF Download: 195

• The Influence of Transformational Leadership and Accounting Accountability on the Performance of Public Sector Organizations

  Seffiani Dwi Azmi

  9-16

  • PDF

  Abstract View: 37 PDF Download: 38

• Adaptive Management in the Era of Technological Disruption: Organizational Strategies for Facing Global Uncertainty

  Amalia Tasya

  1-8

  • PDF

  Abstract View: 121 PDF Download: 89

• Adaptive Management in the Era of Technological Disruption: Organizational Strategies for Facing Global Uncertainty

  Putri Wulandari

  26-33

  • PDF

  Abstract View: 221 PDF Download: 121