Articles Published 27 September 2026 An Analysis of the Effectiveness of Live-Streamed Shopping on Consumers’ Impulsive Buying Behavior on Marketplaces Ida Ayu Trisna Wijayanthi Corresponding author, Tettie Setiyarti, Ni Ketut Laswitarni https://doi.org/10.65739/archipel.v2i1.84 pp. 12-21 196 views 105 downloads
